A major new long-distance cycling route has officially launched in Lincolnshire, thanks to the vision of local YouTuber Roy Redman — creator of the popular channel Ride with Roy (and Wendy).

Dubbed The King John Way, the 300-mile circuit celebrates Lincolnshire’s rich heritage and scenic landscapes, inviting cyclists of all abilities to explore one of the UK's most underrated cycling regions. Several shorter route options — the shortest just 7 miles — make it accessible to everyone from casual riders to experienced tourers.

“Cycling in Lincolnshire is one of the UK’s hidden treasures,” said Roy Redman. “This project is about showcasing that beauty and making it accessible to all. I can’t take all the credit though — I’ve had incredible help from local cyclists who shared their favourite routes and hidden gems across the region.”

Historic Roots and Cultural Landmarks

The King John Way takes its name from the infamous 13th-century monarch who lost his treasure in the Lincolnshire marshes, was allegedly poisoned by a monk at Swineshead Abbey, and died a few days later at Newark Castle in 1216 — a site the route passes. Cyclists will travel through historic villages, market towns, a cathedral city, and the stunning Lincolnshire countryside, including Tennyson’s birthplace at Somersby.

“Many people assume Lincolnshire is flat,” Roy added. “But they’ll be surprised by our High Wolds route, or the Terrace Climb, just over the border in Leicestershire.”

Military Heritage by Bike

Lincolnshire’s pivotal role in the Second World War is also highlighted. The route includes airfields and key sites from where bomber crews flew their dangerous sorties from and airborne troops launched missions during D-Day and Operation Market Garden. These routes were curated by RAF veteran and military historian Mike Ainsworth, giving cyclists a powerful connection to the region’s wartime legacy.

Tech, Community, and Accessibility

Roy credits the project’s success to strong community support and modern tools:

“I’m especially grateful to Ride with GPS for providing their mapping app free of charge, and to Kevin Baker of Tyre Glider, who has kindly sponsored the website hosting.

By using online mapping instead of print, the project remains dynamic — we can update routes as new options emerge and continually add cyclist-friendly cafés and accommodation with secure overnight cycle storage.”

The King John Way has already sparked excitement in the UK cycling community, with future plans for community rides and local events to celebrate its launch.

For route maps, videos, and further details, visit www.thekingjohnway.com or follow Ride with Roy (and Wendy) on YouTube and Facebook.