About us

Active Lincolnshire is committed to providing opportunities for everyone in Lincolnshire to be active every day. We work with partners to address inequalities and inactivity, responding to the needs of people and places.

What we do

As advocates for the positive power that physical activity has on everyone’s lives, we work in partnership to improve understanding, influence change, and tackle the challenge of inactivity.

Knowledge Hub

Our Knowledge Hub is the core of our website. Here you’ll find our guidance, advice, insight and support in all areas of physical activity and sport.

Get involved

Want to get involved with us? We depend on your collaboration to create and influence meaningful change. Find out how you can help Lincolnshire move more.

  • Ian Brown

    Ian Brown


    Ian is one of our Project Team Leads. He develops and delivers multiple projects and programmes that engage the people in Lincolnshire facing the highest levels of inequalities, focusing primarily on ethnically diverse communities and people with disabilities. He’s also the lead for equality, diversity and inclusion across Active Lincolnshire.

    Ian strongly believes in making physical activity accessible for everyone. As part of this commitment, he coordinates the Wheelchair Sports Programme, which has had over ten years of success. The project uses reverse integration, where both able-bodied and disabled people take part in a wheelchair sport, ensuring a level playing field and giving those with a disability the chance to excel.

    Ian also leads the Lincolnshire Elite Athletes Programme and the Active Lives Children and Young People survey. Designed to measure the attitudes, behaviours and activity levels of children aged 5-16, the Active Lives survey provides an insight into how active young people in Lincolnshire are.

    Ian is passionate about the role physical activity plays in improving and maintaining good mental and physical health, increasing confidence and developing friendships. Through lived experience, Ian has seen the power that sport has to provide opportunities, goals and hope, as well as giving him the ability to support people going through similar experiences.

    Outside of work, Ian loves spending time with his wife and daughter, along with doing DIY and playing with power tools. He spends most of his free time coaching, running and playing in a wheelchair basketball club, as well as supporting other clubs across the East Midlands.

    Ian.Brown@activelincolnshire.com
    07903 266 224

  • Matt Evans

    Matt Evans


    As Active People & Place Manager, Matt is one of our senior team members, responsible for working on the Let’s Move Lincolnshire strategy. He also takes the lead on health projects such as active travel and social prescribing, which help get more people to be active on a daily basis.

    This area of work sees Active Lincolnshire collaborate with strategic partners across a range of sectors and agendas, including public health, local authorities, the local economy and the environment. Using data and insights, Matt works with these partners to raise the profile of physical activity in order to improve the population’s health – which, in turn, helps workforce productivity, pollution levels and our local landscape.

    Before joining Active Lincolnshire, Matt worked in schools, developing opportunities to get more young people involved in sport and physical activity – regardless of their abilities or personal circumstances. He’s passionate about helping people find that one special activity they enjoy above all else, with a firm belief that there’s something out there for everyone.

    Outside of work, Matt and his family can often be seen walking their dog and making the most of the footpaths and bridleways in Lincolnshire. He’s also keen on cycling and running, and has managed to complete many half-marathon distances (although not very quickly), with the ambition of one day doing a full marathon.

    Matthew.Evans@activelincolnshire.com

  • Jess Lovett

    Jess Lovett


    Jess is one of our Project Leads, and a key part of her role is coordinating the School Games programme for Lincolnshire. The programme uses local insight and collaboration with a network of partners across the county to make sure physical activity and competitive sport are at the heart of school life. She ensures there are diverse opportunities for young people to compete and achieve their personal best, with a range of inclusive sports and activities. More broadly, she provides all educational settings and providers with PE, school sports and physical activity support – from early years through to higher and further education.

    In addition, Jess leads the Lincolnshire Sport and Physical Activity Awards – an annual event celebrating physical activity and sporting achievements in Lincolnshire. She’s also our Deputy Safe Guarding Lead and a Mental Health First Aider.

    Jess is passionate about getting young people active in a safe, fun and inclusive way, and she’s an advocate for the power that physical activity has to improve physical and mental health, increase confidence, develop friendships and encourage new experiences.

    Outside of work, Jess loves to be outdoors and can usually be found riding her horse, walking her dog or being the backmarker in her family’s cycling peloton. She has recently taken up kickboxing classes and tennis lessons.

    Jessica.Lovett@activelincolnshire.com
    07903 266 106

  • Lynsey Norris

    Lynsey Norris


    Lynsey is our Senior Project Lead, working alongside the Active Lincolnshire project team to offer guidance, support and direction. Together, Lynsey and the team deliver a range of diverse programmes that engage the community and provide opportunities for people across Lincolnshire to be more active.

    The projects range from those that meet the needs of children and young people, along with the club and leisure sector, to programmes and initiatives that tackle areas of inequality. Through these projects, Lynsey and her team work hard to embed physical activity into the areas of greatest need, while offering support and resources to our partners to help them do the same.

    Lynsey is incredibly passionate about her work at Active Lincolnshire. She believes everyone should be given the opportunity and assistance they need to lead an active lifestyle, and wants to create an environment where this becomes part of everyday life in Lincolnshire. By working with our partners across the county, Lynsey hopes that we can have a significant impact and turn the tide on inactivity.

    When she’s not at work, Lynsey loves being active outside – especially running on the trails and exploring new places. As part of a sporty family, most weekends you’ll find her at the side of a tennis court or athletics track.

    Lynsey.Norris@activelincolnshire.com
    07903 266 033

  • Charlotte Pedley

    Charlotte Pedley


    Charlotte is a Marketing and Communications Officer, responsible for managing Active Lincolnshire’s Club & Activity Finder. She is currently leading on the new Let’s Move Lincolnshire website and club and activity finder, working alongside our partners to create content that will help connect people in Lincolnshire with new opportunities to be physically active.

    As well as previous experience in the physical activity sector, Charlotte’s background includes working as a marketing professional in community arts. She’s particularly interested in social marketing and the benefits physical activity can have on wellbeing, which fuel her work at Active Lincolnshire.

    Outside of work, Charlotte can often be found curled up with a good book, in the kitchen baking, or getting creative with printmaking. When the sun’s shining, she loves going for long walks in the countryside.

    Charlotte.Pedley@activelincolnshire.com
    07903 266 223

  • Lindsay Parker

    Lindsay Parker


    Lindsay joined Active Lincolnshire as the Finance and Business Manager in June 2021, taking responsibility for all aspects of financial management and business support – including governance, data management and health and safety. She provides leadership and advice in all financial matters related to the charity, ensuring the effective operation of financial controls.

    Lindsay is an advocate for the benefits that physical activity can have on mental health. She believes that there’s an activity out there for everyone – it’s just a matter of finding the one you like. That’s why she’s committed to putting her skills and experience to work to support Active Lincolnshire’s mission, doing her bit to contribute to the health of Lincolnshire.

    When she’s not working, Lindsay loves running, swimming, reading, travel and being outdoors – especially when the weather’s warm! She’s also an avid baker and runs her own custom cake business.

    Lindsay.Parker@activelincolnshire.com
    07903 266 059

  • Donna Sutton

    Donna Sutton


    Donna is one of our Project Team Leads, responsible for areas of work that connect mental and physical health. She’s the lead on projects like Think Active, which promotes physical activity to people in Lincolnshire who have a history of mental illness, along with a pre and post-natal project that supports new and expectant mums to be more active.

    Donna’s work in these areas builds participation confidence and offers accessible opportunities to these groups, which helps to improve their mental health, boost their mood and manage symptoms of depression. She also provides insight, support and guidance to Active Lincolnshire’s partners to enable them to do the same. The pre and post-natal project also challenges the perceptions of physical activity during pregnancy, aiming to create significant changes in messaging and ensure the provision of safe activities for women.

    Donna also works closely with coaches, clubs, volunteers and community groups to build a professional and active workforce, creating learning and development opportunities through webinars, events and courses.

    Donna has lived and breathed sport and physical activity her whole life. Through this involvement in sport, she’s been able to develop her confidence and build a skillset – and she wants everyone to be able to enjoy those same benefits. She believes everyone, no matter what their circumstances, should have access to quality, safe and enjoyable opportunities to be active.

    Her time outside of work is mostly spent with her son playing cars or superheroes, enjoying time outdoors, or playing volleyball. When she finds some time to herself, you’ll find Donna in her home studio pampering herself or her friends as a qualified nail technician.

    Donna.Sutton@activelincolnshire.com
    07903 266 040

  • Emma Tatlow

    Emma Tatlow


    Emma joined Active Lincolnshire as the Chief Executive in May 2020. She is responsible for supporting the team to excel at their work by providing an environment where staff can thrive and feel empowered to achieve the Active Lincolnshire mission.

    Emma focuses on a whole system approach to address inactivity in Lincolnshire. As well as making sure the needs of the local population are met, she works to actively reduce the barriers and inequalities to accessing and participating in physical activity. Emma is also accountable to our funding partners, ensuring that Active Lincolnshire operates with excellent governance and is compliant in our role as a charity and Active Partnership.

    Passionate about collaboration, Emma believes the best way to make a long-term, sustainable difference in our county’s activity levels and overall health is by working together. She strongly believes that with innovation, creative thinking and a commitment to change, Active Lincolnshire and its partners can support the people of Lincolnshire to become more active in the ways that suit them best.

    When Emma isn’t working, she enjoys swimming, cycling and running, occasionally taking part in triathlons and running events. She loves anything outdoors and enjoys exploring the trails and green spaces that Lincolnshire has to offer.

    Emma.Tatlow@activelincolnshire.com
    07746 785 648

Ian Brown


Ian is one of our Project Team Leads. He develops and delivers multiple projects and programmes that engage the people in Lincolnshire facing the highest levels of inequalities, focusing primarily on ethnically diverse communities and people with disabilities. He’s also the lead for equality, diversity and inclusion across Active Lincolnshire.

Ian strongly believes in making physical activity accessible for everyone. As part of this commitment, he coordinates the Wheelchair Sports Programme, which has had over ten years of success. The project uses reverse integration, where both able-bodied and disabled people take part in a wheelchair sport, ensuring a level playing field and giving those with a disability the chance to excel.

Ian also leads the Lincolnshire Elite Athletes Programme and the Active Lives Children and Young People survey. Designed to measure the attitudes, behaviours and activity levels of children aged 5-16, the Active Lives survey provides an insight into how active young people in Lincolnshire are.

Ian is passionate about the role physical activity plays in improving and maintaining good mental and physical health, increasing confidence and developing friendships. Through lived experience, Ian has seen the power that sport has to provide opportunities, goals and hope, as well as giving him the ability to support people going through similar experiences.

Outside of work, Ian loves spending time with his wife and daughter, along with doing DIY and playing with power tools. He spends most of his free time coaching, running and playing in a wheelchair basketball club, as well as supporting other clubs across the East Midlands.

Ian.Brown@activelincolnshire.com
07903 266 224

Matt Evans


As Active People & Place Manager, Matt is one of our senior team members, responsible for working on the Let’s Move Lincolnshire strategy. He also takes the lead on health projects such as active travel and social prescribing, which help get more people to be active on a daily basis.

This area of work sees Active Lincolnshire collaborate with strategic partners across a range of sectors and agendas, including public health, local authorities, the local economy and the environment. Using data and insights, Matt works with these partners to raise the profile of physical activity in order to improve the population’s health – which, in turn, helps workforce productivity, pollution levels and our local landscape.

Before joining Active Lincolnshire, Matt worked in schools, developing opportunities to get more young people involved in sport and physical activity – regardless of their abilities or personal circumstances. He’s passionate about helping people find that one special activity they enjoy above all else, with a firm belief that there’s something out there for everyone.

Outside of work, Matt and his family can often be seen walking their dog and making the most of the footpaths and bridleways in Lincolnshire. He’s also keen on cycling and running, and has managed to complete many half-marathon distances (although not very quickly), with the ambition of one day doing a full marathon.

Matthew.Evans@activelincolnshire.com

Jess Lovett


Jess is one of our Project Leads, and a key part of her role is coordinating the School Games programme for Lincolnshire. The programme uses local insight and collaboration with a network of partners across the county to make sure physical activity and competitive sport are at the heart of school life. She ensures there are diverse opportunities for young people to compete and achieve their personal best, with a range of inclusive sports and activities. More broadly, she provides all educational settings and providers with PE, school sports and physical activity support – from early years through to higher and further education.

In addition, Jess leads the Lincolnshire Sport and Physical Activity Awards – an annual event celebrating physical activity and sporting achievements in Lincolnshire. She’s also our Deputy Safe Guarding Lead and a Mental Health First Aider.

Jess is passionate about getting young people active in a safe, fun and inclusive way, and she’s an advocate for the power that physical activity has to improve physical and mental health, increase confidence, develop friendships and encourage new experiences.

Outside of work, Jess loves to be outdoors and can usually be found riding her horse, walking her dog or being the backmarker in her family’s cycling peloton. She has recently taken up kickboxing classes and tennis lessons.

Jessica.Lovett@activelincolnshire.com
07903 266 106

Lynsey Norris


Lynsey is our Senior Project Lead, working alongside the Active Lincolnshire project team to offer guidance, support and direction. Together, Lynsey and the team deliver a range of diverse programmes that engage the community and provide opportunities for people across Lincolnshire to be more active.

The projects range from those that meet the needs of children and young people, along with the club and leisure sector, to programmes and initiatives that tackle areas of inequality. Through these projects, Lynsey and her team work hard to embed physical activity into the areas of greatest need, while offering support and resources to our partners to help them do the same.

Lynsey is incredibly passionate about her work at Active Lincolnshire. She believes everyone should be given the opportunity and assistance they need to lead an active lifestyle, and wants to create an environment where this becomes part of everyday life in Lincolnshire. By working with our partners across the county, Lynsey hopes that we can have a significant impact and turn the tide on inactivity.

When she’s not at work, Lynsey loves being active outside – especially running on the trails and exploring new places. As part of a sporty family, most weekends you’ll find her at the side of a tennis court or athletics track.

Lynsey.Norris@activelincolnshire.com
07903 266 033

Charlotte Pedley


Charlotte is a Marketing and Communications Officer, responsible for managing Active Lincolnshire’s Club & Activity Finder. She is currently leading on the new Let’s Move Lincolnshire website and club and activity finder, working alongside our partners to create content that will help connect people in Lincolnshire with new opportunities to be physically active.

As well as previous experience in the physical activity sector, Charlotte’s background includes working as a marketing professional in community arts. She’s particularly interested in social marketing and the benefits physical activity can have on wellbeing, which fuel her work at Active Lincolnshire.

Outside of work, Charlotte can often be found curled up with a good book, in the kitchen baking, or getting creative with printmaking. When the sun’s shining, she loves going for long walks in the countryside.

Charlotte.Pedley@activelincolnshire.com
07903 266 223

Lindsay Parker


Lindsay joined Active Lincolnshire as the Finance and Business Manager in June 2021, taking responsibility for all aspects of financial management and business support – including governance, data management and health and safety. She provides leadership and advice in all financial matters related to the charity, ensuring the effective operation of financial controls.

Lindsay is an advocate for the benefits that physical activity can have on mental health. She believes that there’s an activity out there for everyone – it’s just a matter of finding the one you like. That’s why she’s committed to putting her skills and experience to work to support Active Lincolnshire’s mission, doing her bit to contribute to the health of Lincolnshire.

When she’s not working, Lindsay loves running, swimming, reading, travel and being outdoors – especially when the weather’s warm! She’s also an avid baker and runs her own custom cake business.

Lindsay.Parker@activelincolnshire.com
07903 266 059

Donna Sutton


Donna is one of our Project Team Leads, responsible for areas of work that connect mental and physical health. She’s the lead on projects like Think Active, which promotes physical activity to people in Lincolnshire who have a history of mental illness, along with a pre and post-natal project that supports new and expectant mums to be more active.

Donna’s work in these areas builds participation confidence and offers accessible opportunities to these groups, which helps to improve their mental health, boost their mood and manage symptoms of depression. She also provides insight, support and guidance to Active Lincolnshire’s partners to enable them to do the same. The pre and post-natal project also challenges the perceptions of physical activity during pregnancy, aiming to create significant changes in messaging and ensure the provision of safe activities for women.

Donna also works closely with coaches, clubs, volunteers and community groups to build a professional and active workforce, creating learning and development opportunities through webinars, events and courses.

Donna has lived and breathed sport and physical activity her whole life. Through this involvement in sport, she’s been able to develop her confidence and build a skillset – and she wants everyone to be able to enjoy those same benefits. She believes everyone, no matter what their circumstances, should have access to quality, safe and enjoyable opportunities to be active.

Her time outside of work is mostly spent with her son playing cars or superheroes, enjoying time outdoors, or playing volleyball. When she finds some time to herself, you’ll find Donna in her home studio pampering herself or her friends as a qualified nail technician.

Donna.Sutton@activelincolnshire.com
07903 266 040

Emma Tatlow


Emma joined Active Lincolnshire as the Chief Executive in May 2020. She is responsible for supporting the team to excel at their work by providing an environment where staff can thrive and feel empowered to achieve the Active Lincolnshire mission.

Emma focuses on a whole system approach to address inactivity in Lincolnshire. As well as making sure the needs of the local population are met, she works to actively reduce the barriers and inequalities to accessing and participating in physical activity. Emma is also accountable to our funding partners, ensuring that Active Lincolnshire operates with excellent governance and is compliant in our role as a charity and Active Partnership.

Passionate about collaboration, Emma believes the best way to make a long-term, sustainable difference in our county’s activity levels and overall health is by working together. She strongly believes that with innovation, creative thinking and a commitment to change, Active Lincolnshire and its partners can support the people of Lincolnshire to become more active in the ways that suit them best.

When Emma isn’t working, she enjoys swimming, cycling and running, occasionally taking part in triathlons and running events. She loves anything outdoors and enjoys exploring the trails and green spaces that Lincolnshire has to offer.

Emma.Tatlow@activelincolnshire.com
07746 785 648

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