About us

Active Lincolnshire is committed to providing opportunities for everyone in Lincolnshire to be active every day. We work with partners to address inequalities and inactivity, responding to the needs of people and places.

What we do

As advocates for the positive power that physical activity has on everyone’s lives, we work in partnership to improve understanding, influence change, and tackle the challenge of inactivity.

Knowledge Hub

Our Knowledge Hub is the core of our website. Here you’ll find our guidance, advice, insight and support in all areas of physical activity and sport.

Get involved

Want to get involved with us? We depend on your collaboration to create and influence meaningful change. Find out how you can help Lincolnshire move more.

  • Kelly Hunstone

    Kelly Hunstone

    Kelly joined our Board in December 2019.

    She has dedicated the last 20 years of her career to social marketing and public sector/government PR and marketing for social good and positive change.

    An award- winning social marketer, communicator and researcher Kelly has significant experience working at a senior and board level delivering social research programmes and creative and effective marketing strategies for household brands, government departments and public sector clients.

    A former Government advisor on climate change adaptation in business and behaviour change, Kelly continues to advise, senior politicians and leaders on behaviour change, social marketing and purpose/cause related marketing which is her real passion.

    Kelly is now Chief Executive at Social Change UK – a social research and marketing agency working across the UK and in Europe which specialises in behaviour change campaigns, purpose, sustainable marketing and communications, corporate social responsibility and social business aims.

    Kelly is a keen advocate for physical activity, building it into her everyday life. She is interested in making physical activity and sport accessible and something that everyone can do – regardless of ability, age and background.

  • Mark Locking


    Mark Locking

    Mark Locking became chair of Active Lincolnshire in April 2020.

    As the current Managing Director for Lincoln College Mark is responsible for 1,200 staff and around 18,000 learners across 3 colleges in the UK and various locations internationally.

    Backed by a degree from Loughborough University and qualified to level 7 in health and fitness, Mark has been fortunate to have a successful career in a number of key initiatives directly related to sport and physical activity. He has played and coached across numerous sports all his life, and is proud to have been selected to coach to elite international levels in futsal.

    Mark has been passionate about being active through sport and exercise since childhood. He remains extremely committed to healthy lifestyles and healthy places of work and communities. He believes exercise and physical activity play a critical role in society for young and old to develop the competencies and behaviours to be successful in life and promote good physical and mental health and well-being.

    As Chair, he is looking forward to helping Active Lincolnshire with their mission to make a positive difference through physical activity to the health & wellbeing of the County and establishing more opportunities to collaborate with partners across the county to see what collective impact we can have on activity levels within our communities.

    Mark remains active, regularly enjoying the local countryside walking his dog and riding his mountain bike. He also makes use of the gym and classes that are on offer at work as well as trying to win the odd game of racketball!

  • Michaela Pinchard


    Michaela Pinchard

    Michaela has over 35 years’ experience within the field of social care working for both unitary and county councils. She has substantial experience of working at a senior level with a range of partners, in particular the NHS, is a trained officer peer and has contributed to a range of national and regional health and care programmes and publications.

    With a strong operational service delivery background Michaela’s approach remains firmly rooted in the realities of the front line and the experiences of people who use services. This is coupled with a MA in Health and Social Care Management and substantial experience of service transformation, policy and strategy development, performance, project and programme management, governance and coaching. In 2015 she established her own consultancy, coaching and training company.

    Michaela has a passion for working with individuals and organisations within the care and health sector to improve outcomes along with a personal passion for physical activity and sport. Through her role on the Active Lincolnshire Board she hopes to combine the two and do what she can to ensure more people have the opportunity to improve their physical and mental health and wellbeing through greater participation in physical activity and sport.

  • Jo Richardson


    Jo Richardson

    Jo has been employed in accountancy practices for over 21 years and joined Wright Vigar in 2001, where she is now an Associate Director.

    During this time she has worked in various roles, gaining experience with different businesses and now heads up their small business unit.

    Jo specialises in new and growing businesses and can help those businesses by giving practical accounts and tax advice as well as all round trading assistance in enabling clients to grow and succeed.

    Jo is a past Chair of Lincolnshire’s Business Women’s Link, a group supporting women in business, and remains on the working group as Treasurer.

    In her spare time Jo does a lot of running, with ultra-marathons being her current favourite event. Jo also does a lot of other exercise, in the gym and outdoors as she is passionate about being active and from her own experience knows the positive effect it has on wellbeing.

  • Kate Truscott


    Kate Truscott

    Kate joined the Active Lincolnshire Board as Vice Chair in April 2020.

    She has spent the majority of the past 25 years in the public sector, and in the NHS in particular, specialising in human resource management.

    Kate has worked across all NHS sectors and has a particular interest in public health and mental health and well-being. Working as an HR Director in Lincolnshire, Nottinghamshire and Yorkshire and the Humber, she has been actively involved in supporting people to achieve a healthy work life balance.

    She holds a Masters degree in Human Resource Management and is a Fellow of the Chartered Institute of Personnel and Development.

    She is currently Vice Chair of Vision West Nottinghamshire College, a Governor of Worksop College and the Chair of Lincolnshire based children and young people’s charity Children’s Links.

    Kate is a keen advocate of activity to help build up mental and physical wellbeing for herself and people of all ages and abilities.

  • Oliver Tasker


    Oliver Tasker

    Oliver Tasker joined the Board in March 2018 and is a Partner at the Lincoln office of Wilkin Chapman LLP, the largest law firm in Lincolnshire and East Yorkshire.

    Oliver has solely specialised in employment law since qualifying as a Solicitor in 2009 and predominantly acts for employers across a wide range of sectors throughout the UK including charities.

    With his experience of providing strategic and commercial advice to businesses and charities, Oliver will support the Board, particularly from a legal perspective, to ensure that Active Lincolnshire achieves the vision of getting more people active across Lincolnshire. Oliver is also on the Employment & Skills Panel of the Greater Lincolnshire LEP.

    Oliver is passionate about sport, health and wellbeing and is a strong advocate for Lincolnshire having been born and raised in the County. In his free time Oliver keeps active at the gym and through football, golf, running, cricket and more.

  • Peter Wass


    Peter Wass

    Peter is a Chartered Certified Accountant and Civil Servant. In a voluntary capacity he currently Chairs our Finance and Audit Committee and helps ensure our finance and governance responsibilities are met.

    His accounting career work spans both the private sector and public sector. Working for regional accounting practices providing accounting support to both businesses and charities. In the public sector, at the government watchdog the Audit Commission for 18 years, carrying out statutory audit, performance management and VFM work in local authority, health bodies and probation board clients.

    Peter has performed responsible officer and audit work at academies following their conversion from LEA school to academy trusts and helped ensure their finance and reporting responsibilities were fulfilled and robust.

    Peter has participated in competitive sport throughout his life and his enthusiasm for sport remains, still road running and clocking up the miles with the Lincoln Wellington AC. He is a keen advocate and participant of the ‘parkrun’ and all that this brings to general health and well-being in offering free access to exercise, for most with few restrictions throughout the country.

    His accountancy and audit skill set and experience across businesses and charitable bodies will remain invaluable to Active Lincolnshire.

Kelly Hunstone

Kelly joined our Board in December 2019.

She has dedicated the last 20 years of her career to social marketing and public sector/government PR and marketing for social good and positive change.

An award- winning social marketer, communicator and researcher Kelly has significant experience working at a senior and board level delivering social research programmes and creative and effective marketing strategies for household brands, government departments and public sector clients.

A former Government advisor on climate change adaptation in business and behaviour change, Kelly continues to advise, senior politicians and leaders on behaviour change, social marketing and purpose/cause related marketing which is her real passion.

Kelly is now Chief Executive at Social Change UK – a social research and marketing agency working across the UK and in Europe which specialises in behaviour change campaigns, purpose, sustainable marketing and communications, corporate social responsibility and social business aims.

Kelly is a keen advocate for physical activity, building it into her everyday life. She is interested in making physical activity and sport accessible and something that everyone can do – regardless of ability, age and background.


Mark Locking

Mark Locking became chair of Active Lincolnshire in April 2020.

As the current Managing Director for Lincoln College Mark is responsible for 1,200 staff and around 18,000 learners across 3 colleges in the UK and various locations internationally.

Backed by a degree from Loughborough University and qualified to level 7 in health and fitness, Mark has been fortunate to have a successful career in a number of key initiatives directly related to sport and physical activity. He has played and coached across numerous sports all his life, and is proud to have been selected to coach to elite international levels in futsal.

Mark has been passionate about being active through sport and exercise since childhood. He remains extremely committed to healthy lifestyles and healthy places of work and communities. He believes exercise and physical activity play a critical role in society for young and old to develop the competencies and behaviours to be successful in life and promote good physical and mental health and well-being.

As Chair, he is looking forward to helping Active Lincolnshire with their mission to make a positive difference through physical activity to the health & wellbeing of the County and establishing more opportunities to collaborate with partners across the county to see what collective impact we can have on activity levels within our communities.

Mark remains active, regularly enjoying the local countryside walking his dog and riding his mountain bike. He also makes use of the gym and classes that are on offer at work as well as trying to win the odd game of racketball!


Michaela Pinchard

Michaela has over 35 years’ experience within the field of social care working for both unitary and county councils. She has substantial experience of working at a senior level with a range of partners, in particular the NHS, is a trained officer peer and has contributed to a range of national and regional health and care programmes and publications.

With a strong operational service delivery background Michaela’s approach remains firmly rooted in the realities of the front line and the experiences of people who use services. This is coupled with a MA in Health and Social Care Management and substantial experience of service transformation, policy and strategy development, performance, project and programme management, governance and coaching. In 2015 she established her own consultancy, coaching and training company.

Michaela has a passion for working with individuals and organisations within the care and health sector to improve outcomes along with a personal passion for physical activity and sport. Through her role on the Active Lincolnshire Board she hopes to combine the two and do what she can to ensure more people have the opportunity to improve their physical and mental health and wellbeing through greater participation in physical activity and sport.


Jo Richardson

Jo has been employed in accountancy practices for over 21 years and joined Wright Vigar in 2001, where she is now an Associate Director.

During this time she has worked in various roles, gaining experience with different businesses and now heads up their small business unit.

Jo specialises in new and growing businesses and can help those businesses by giving practical accounts and tax advice as well as all round trading assistance in enabling clients to grow and succeed.

Jo is a past Chair of Lincolnshire’s Business Women’s Link, a group supporting women in business, and remains on the working group as Treasurer.

In her spare time Jo does a lot of running, with ultra-marathons being her current favourite event. Jo also does a lot of other exercise, in the gym and outdoors as she is passionate about being active and from her own experience knows the positive effect it has on wellbeing.


Kate Truscott

Kate joined the Active Lincolnshire Board as Vice Chair in April 2020.

She has spent the majority of the past 25 years in the public sector, and in the NHS in particular, specialising in human resource management.

Kate has worked across all NHS sectors and has a particular interest in public health and mental health and well-being. Working as an HR Director in Lincolnshire, Nottinghamshire and Yorkshire and the Humber, she has been actively involved in supporting people to achieve a healthy work life balance.

She holds a Masters degree in Human Resource Management and is a Fellow of the Chartered Institute of Personnel and Development.

She is currently Vice Chair of Vision West Nottinghamshire College, a Governor of Worksop College and the Chair of Lincolnshire based children and young people’s charity Children’s Links.

Kate is a keen advocate of activity to help build up mental and physical wellbeing for herself and people of all ages and abilities.


Oliver Tasker

Oliver Tasker joined the Board in March 2018 and is a Partner at the Lincoln office of Wilkin Chapman LLP, the largest law firm in Lincolnshire and East Yorkshire.

Oliver has solely specialised in employment law since qualifying as a Solicitor in 2009 and predominantly acts for employers across a wide range of sectors throughout the UK including charities.

With his experience of providing strategic and commercial advice to businesses and charities, Oliver will support the Board, particularly from a legal perspective, to ensure that Active Lincolnshire achieves the vision of getting more people active across Lincolnshire. Oliver is also on the Employment & Skills Panel of the Greater Lincolnshire LEP.

Oliver is passionate about sport, health and wellbeing and is a strong advocate for Lincolnshire having been born and raised in the County. In his free time Oliver keeps active at the gym and through football, golf, running, cricket and more.


Peter Wass

Peter is a Chartered Certified Accountant and Civil Servant. In a voluntary capacity he currently Chairs our Finance and Audit Committee and helps ensure our finance and governance responsibilities are met.

His accounting career work spans both the private sector and public sector. Working for regional accounting practices providing accounting support to both businesses and charities. In the public sector, at the government watchdog the Audit Commission for 18 years, carrying out statutory audit, performance management and VFM work in local authority, health bodies and probation board clients.

Peter has performed responsible officer and audit work at academies following their conversion from LEA school to academy trusts and helped ensure their finance and reporting responsibilities were fulfilled and robust.

Peter has participated in competitive sport throughout his life and his enthusiasm for sport remains, still road running and clocking up the miles with the Lincoln Wellington AC. He is a keen advocate and participant of the ‘parkrun’ and all that this brings to general health and well-being in offering free access to exercise, for most with few restrictions throughout the country.

His accountancy and audit skill set and experience across businesses and charitable bodies will remain invaluable to Active Lincolnshire.