Promoting your physical activity sessions, club or group, can be hard work, but effective marketing is essential to make people aware of your club, or activity.

We've brought together some free resources to help you develop your skills so you can create an effective marketing strategy and use social media and other digital channels to engage new audiences.

Remember you can list your Lincolnshire physical activity sessions for free on the Let's Move Lincolnshire Activity Finder.

CIMSPA Digital Marketing Hub

Want to learn new skills and techniques for digital marketing to promote your activity sessions?

Sport England Working are working with CIMSPA to offer those working in the sport & physical activity sector support with digital marketing, so they can take advantage of these channels to grow their audiences, and encourage more people to play sport and be active.

The hub combines online learning, via bitesize modules and a live webinar series, with peer networking opportunities.

The hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations.

Using content provided by a consortium of partners, it explores how digital marketing can be used to engage people with sport and activity, and look at how people can understand more about their audience.

Other topics the programme covers include:

• Reaching new audiences – helping people to reach new and more diverse audiences and drive growth for their organisation or club on small budgets
• Insight application – supporting people to better understand and apply audience and sector insight to inform their digital marketing activities
• Measurement – supporting people to set goals and key performance indicators and measure them effectively
• Channel skills – increasing understanding of the key digital marketing channels, such as social media, search, websites and email, and giving people the practical skills to use them effectively.
  

Sign up for the Digital Marketing Hub

Buddle - Marketing and Social Media courses

If you're looking to improve the marketing of your club the following free bitesize courses from Buddle may be of interest:

Marketing Strategy

Various dates

Improve engagement and awareness of your club or organisation through impactful marketing. This free course from Buddle will help you to understand the key principles of a marketing strategy, how to develop one, establish marketing goals and identify different marketing channels to help you deliver your aspirations.

Find out more

Promoting Your Offer via Social Media

Various dates

This workshop will explore how you can use social media to increase awareness of your club or organisation and connect with a wide range of people to help you grow and become more sustainable.

Find out more

Know Your Audience

Effective marketing means using the right channels and language to talk to your target audience. If you're trying to attract new audiences members from a particular group take a look at our Research and Insight Section or Sport England's Market Segmentation Tool.

Inclusive Communications

Make sure your marketing and communication is inclusive by taking a read of guidance from Activity Alliance.

Activity Alliance - Inclusive Communications Guide